Digital Marketing Trends.
3 Digital Marketing Trends to Watch
The digital marketing landscape is constantly evolving with new trends and innovations. As a business today, it’s essential to keep up with the latest developments and adjust your strategies accordingly. Here are 3 key digital marketing trends to watch right now:
- The Rise of Video Marketing
Video continues to grow as a persuasive, engaging marketing medium. Platforms like YouTube and Facebook have introduced a range of new video ad formats and analytics. Producing quality video content tailored to your audience and optimizing video SEO are becoming minimum requirements for digital success. Consider investing more in online video campaigns and production.
- Voice Search Optimization
With the growing adoption of voice assistants like Alexa plus Google’s focus on voice search, optimizing for voice queries is now necessary. This means using natural language and keyword phrases in content while cutting down on keywords stuffed into text. Structuring information in a conversational way will soon be vital for discovery and conversions.
- Focus on Mobile Experience
Mobile now accounts for the majority of web traffic globally. With an increasing “mobile first” mindset among consumers, having a seamless mobile experience is mandatory for engagement and sales. Look at your site speed, navigation, readability, layouts, and performance on mobile. Identifying and fixing gaps in the journey should be a priority.
The digital landscape will keep evolving rapidly. Continually test new channels and features while phasing out outdated tactics. With agile strategies that embrace emerging trends, you can connect with audiences in more impactful ways.
What digital marketing trends matter most for your business right now? Let me know your thoughts!
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